“This is the magazine I’ve always wanted to build,” says Editor Pete Stout, who teamed with fellow car fanatic/editor Alex Palevsky and designer Justin Page to create 000 Magazine, a quarterly journal focused on Porsche. Its unusual name—spoken as “Triple Zero”—is a reference to Porsche’s three-digit model type numerology. It’s also a promise to explore the marque from its origins forward, without skimping on pages or possibilities.
Sized 9x12 and beautifully printed on premium 80-lb paper, each issue offers more than 250 pages covering every facet of Porsche. Those pages are packed with extraordinary photos in lavish layouts, thought-provoking stories, unseen archival images, photos of original documents, and insider intel. In a world of increasingly cheap and easy media, 000 is a haven where timelessness is valued over timeliness.
While car magazines typically contain 50-70% advertising, 000 is limited to 5-7% advertising—placing a firm emphasis on fiercely independent content and plenty of it. In-depth stories get the space they need to breathe, with feature articles ranging from as few as five pages to as many as forty. Or more. Did we mention it’s a deep dive?
This is a Porsche magazine carefully constructed to provide years of enjoyment, delivered straight to your doorstep. The standard $250 subscription buys four issues, 100% of 000’s editorial content, and truly exceptional print quality. Each magazine is shrink-wrapped and shipped in a custom, oversized box to protect it from the rigors of shipping. (Yes, we’re a bit obsessive.) Of course, there are always those who ask, “What else can you do?” Enter Subscription S, priced at $999 and limited to just 999 subscribers worldwide. While the interior pages remain the same, the S edition features embossed hardcovers in black with a unique, individually numbered aluminum “VIN plate.” An exclusive slipcase made from unexpected materials and specifically designed for four hardcover editions is included with Subscription S. The slipcase will arrive in time for the holidays each year, as will an exclusive, individually numbered gift designed to delight the most discerning Porsche fanatic.
One thing is certain: You won’t want to miss a single issue. 000 Magazine won’t be sold on newsstands, and back issues will have limited availability.